Privacy Policy

Last updated: 20 July 2026

This Privacy Policy explains how Display Armour collects, uses, stores and shares personal information when you visit displayarmour.co.uk, create an account, use our Case Finder or other website features, place an order, join Armour Points, contact us or otherwise interact with our services.

1. Who We Are

DISPLAY ARMOUR LTD, trading as Display Armour, is the controller responsible for the personal information covered by this policy.

Company number: 16294927
Registered in England and Wales
Registered office: Office 7412, 321–323 High Road, Chadwell Heath, Essex, England, RM6 6AX
Email: info@displayarmour.co.uk
Contact page: Contact Display Armour

In this policy, “Display Armour”, “we”, “us” and “our” mean DISPLAY ARMOUR LTD. “You” and “your” mean the person whose personal information we process.

2. Personal Information We Collect

The information we collect depends on how you interact with us. It may include the following categories.

Identity and contact information

• name;
• billing and delivery address;
• email address;
• telephone number; and
• business or organisation details for trade and wholesale enquiries.

Order and transaction information

• products, quantities, prices, discounts and currency;
• order, delivery, tracking, return and refund information;
• payment status and limited payment-method details;
• customs or international delivery information where required; and
• purchase history and loyalty activity.

Payments are processed through Shopify and the payment provider selected at checkout. Display Armour does not normally receive or store your full payment-card number or card-security code.

Account, loyalty and preference information

• customer account identifiers and sign-in records;
• saved addresses and communication preferences;
• Armour Points balances, redemptions and reward activity;
• country, language and currency selections; and
• marketing and cookie-consent choices.

Passwords and authentication information are handled through Shopify or the relevant account provider. We do not ask customers to provide security-question answers directly to Display Armour.

Customer support and compatibility information

• messages, emails and contact-form submissions;
• order numbers and the reason for an enquiry;
• photographs, measurements and product details sent for compatibility support;
• return, damage and complaint information; and
• feedback, reviews or survey responses you choose to provide.

Technical and usage information

• IP address and approximate location derived from it;
• browser, device, operating system and network information;
• website pages, searches, links, interactions and referral source;
• session, diagnostic, security and fraud-prevention information; and
• cookie, pixel and similar-technology identifiers.

We do not intentionally ask for special-category information, such as health, biometric, religious or political information. Please avoid including unnecessary sensitive information in free-text messages.

3. How We Collect Personal Information

We collect information:

• directly from you, including at checkout, through an account, Case Finder, contact form, newsletter form, loyalty programme, return request, review or correspondence;
• automatically, when your browser or device interacts with our website, subject to your cookie choices;
• from service providers, including Shopify, payment processors, delivery carriers, fraud-prevention services and apps that support website functions; and
• from platforms you interact with, such as review, advertising or social-media services, where those platforms are permitted to provide the information to us.

4. Why We Use Personal Information and Our Lawful Bases

UK data-protection law requires us to have a lawful basis for each use of personal information. Depending on the activity, we rely on the following bases.

To fulfil a contract or take steps at your request

We use information where necessary to:

• process, confirm and fulfil orders;
• take and verify payment;
• arrange dispatch, tracking, delivery, returns and refunds;
• provide customer accounts and requested website services;
• answer pre-purchase compatibility or product enquiries; and
• communicate about an order, pre-order or requested service.

To comply with legal obligations

We use and retain information where necessary to:

• maintain accounting, tax and transaction records;
• comply with consumer, product, company and ecommerce laws;
• respond to lawful requests from regulators, courts or authorities;
• manage statutory returns, refunds and data-protection rights; and
• meet fraud-prevention, sanctions or other legal requirements.

For our legitimate interests

Where your rights do not override them, we may use information for our legitimate interests in operating and protecting Display Armour, understanding customers and improving our services. This includes:

• providing customer support and resolving complaints;
• protecting the website, customers and business against fraud and misuse;
• maintaining records needed to establish, exercise or defend legal claims;
• improving products, compatibility guidance and website performance;
• measuring general business performance using necessary or aggregated information;
• managing loyalty, reviews and customer relationships; and
• marketing similar Display Armour products to eligible existing customers where the electronic-marketing rules permit the customer “soft opt-in”.

Where we rely on legitimate interests, we consider the purpose, necessity and effect on your rights before processing.

With your consent

We rely on consent where required, including for:

• non-essential analytics or advertising cookies and similar technologies;
• marketing where consent is the appropriate basis; and
• other optional processing clearly explained when consent is requested.

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

5. Orders, Payments and Fraud Prevention

Shopify and payment providers process personal and payment information to complete transactions. They may carry out authentication, fraud screening and security checks under their own legal obligations and privacy terms.

Automated systems may produce fraud indicators or recommend that an order is reviewed. We do not normally make a decision based solely on automated processing that produces a legal or similarly significant effect without an appropriate basis or opportunity for human review. Contact us if you believe an order decision was made incorrectly.

6. Marketing Communications

We may send Display Armour marketing by email where you have consented or where the existing-customer “soft opt-in” applies. The soft opt-in is used only where we obtained your contact details directly while selling or discussing a sale of similar products, gave you an opportunity to opt out when collecting the details, and include an opt-out in each message.

You can unsubscribe at any time using the link in a marketing email or by contacting info@displayarmour.co.uk. We may retain minimal suppression-list information so that we remember and respect your opt-out.

Order confirmations, dispatch notices, service updates, safety messages and replies to your enquiries are service communications rather than marketing. You may continue to receive these where necessary to provide an order or requested service.

You have an absolute right to object to the use of your personal information for direct marketing.

7. Cookies and Similar Technologies

We use cookies, pixels, local storage and similar technologies to operate the website, remember preferences, protect checkout, understand website use and, where enabled, measure or personalise advertising.

• Strictly necessary technologies support functions such as security, network management, shopping baskets, checkout, account access, country selection and consent records. These do not normally require consent.
• Functional technologies remember optional preferences or provide enhanced website features.
• Analytics technologies help us understand visits, interactions and website performance.
• Advertising technologies, where used, help measure campaigns, limit repeated advertising and provide more relevant advertising.

We request consent before placing or accessing non-essential cookies where required. You can accept, reject or change optional-cookie choices through the cookie banner or privacy-preferences control available on the website. Withdrawing consent does not affect the lawfulness of earlier processing.

Browser controls can also block or delete cookies, but blocking necessary technologies may prevent baskets, accounts, country selection or checkout from working correctly.

Shopify provides additional information about technologies used by its platform in the Shopify Cookie Policy . Shopify’s policy supplements but does not replace this Privacy Policy or your choices on the Display Armour website.

8. Who We Share Personal Information With

We disclose personal information only where reasonably necessary for the purposes described in this policy. Recipients may include:

• Shopify and ecommerce providers that host and operate our store, checkout, customer accounts and connected services;
• payment and fraud-prevention providers that authorise, process and protect transactions;
• delivery carriers and fulfilment services, including Royal Mail and relevant international delivery partners;
• website and customer-service providers supporting forms, chat, Case Finder functions, reviews, returns, loyalty, notifications and technical maintenance;
• email and marketing providers used to deliver permitted communications and manage preferences;
• analytics and advertising providers, but only where enabled and subject to the required cookie or privacy choices;
• professional advisers, such as accountants, insurers, legal advisers and IT-security specialists;
• government bodies, regulators, courts and law-enforcement authorities where disclosure is required or permitted by law; and
• a buyer, investor or successor in connection with a genuine sale, restructuring or transfer of all or part of the business, subject to appropriate confidentiality and data-protection measures.

We do not sell personal information for money. Some jurisdictions define “sale”, “sharing” or “targeted advertising” broadly enough to include certain advertising technologies. Where those laws apply, you may use our privacy-preferences control or contact us to exercise the relevant opt-out.

9. Third-Party Websites and Platforms

Our website may link to third-party websites, review services, social networks or payment platforms. Those organisations control their own processing and privacy practices. Review their privacy notices before providing information directly to them.

Interacting with an embedded or linked third-party feature may allow that provider to collect information in accordance with your settings and its own policy.

10. International Transfers

Display Armour is based in the United Kingdom, while Shopify and some service providers operate internationally. Personal information may therefore be accessed, stored or processed outside the UK.

Where UK law treats a transfer as restricted, we use an available legal mechanism. Depending on the destination and provider, this may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved EU Standard Contractual Clauses, or another safeguard or exception permitted by law. We also assess and use supplementary protections where required.

Contact us if you would like more information about the safeguards relevant to a particular transfer.

11. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention, warranty, dispute and enforcement requirements.

Our typical approach is:

• order, payment, delivery and accounting records are normally retained for up to six years after the relevant financial or contractual period, or longer where law or an active dispute requires;
• return, complaint and support records are kept for as long as needed to resolve the matter and manage related legal or warranty obligations;
• account and loyalty information is kept while the account or programme relationship remains active and for a reasonable period afterwards;
• marketing information is kept until you unsubscribe, withdraw consent or object, after which minimal suppression information may be retained;
• unsuccessful enquiry and compatibility-support information is deleted or anonymised when no longer reasonably needed; and
• cookie and technical information is retained according to the lifespan of the relevant technology and provider settings.

When deciding a retention period, we consider the amount, nature and sensitivity of the information, the risk of harm, the purpose of processing and applicable legal requirements. At the end of the relevant period, information is deleted, anonymised or securely isolated where immediate deletion is not technically possible.

12. Security

We use reasonable technical and organisational measures intended to protect personal information against accidental or unlawful loss, alteration, disclosure, access or destruction. These measures include using established ecommerce and payment providers, access controls and appropriate account and device security.

No transmission or storage system can be guaranteed completely secure. You are responsible for keeping account credentials confidential and should contact us promptly if you believe your account or information has been compromised.

13. Children’s Information

Our store is not directed at children and customers must have legal capacity to purchase. We do not knowingly collect personal information directly from children under 16 for marketing or account purposes.

If you believe a child has provided personal information without appropriate permission, contact us so we can investigate and take appropriate action.

14. Your Data-Protection Rights

Depending on the law and circumstances, you may have rights to:

• be informed about how your personal information is used;
• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of information in certain circumstances;
• request restriction of processing in certain circumstances;
• receive certain information in a portable format;
• object to processing based on legitimate interests;
• object at any time to processing for direct marketing;
• withdraw consent at any time where processing relies on consent; and
• request safeguards relating to qualifying solely automated decisions that have legal or similarly significant effects.

These rights are not all absolute and can depend on our lawful basis and legal obligations. We will explain if a request cannot be fulfilled in full.

To exercise a right, email info@displayarmour.co.uk. Please describe the request and provide enough information for us to identify the relevant records. We may request proportionate proof of identity before disclosing or changing personal information.

We normally respond within one month. We do not normally charge a fee, although the law permits a reasonable fee or refusal in limited cases involving manifestly unfounded or excessive requests.

15. Complaints

Please contact us first if you have a privacy concern so that we have the opportunity to investigate and resolve it.

You also have the right to complain to the UK Information Commissioner’s Office. If you live outside the UK, you may also have the right to complain to the data-protection authority in your country.

16. Changes to This Privacy Policy

We may update this policy to reflect changes to our services, providers, legal obligations or privacy practices. We will post the revised policy on this page and update the “Last updated” date. Where required, we will provide additional notice or request fresh consent.

17. Contact Us

Questions about this policy or our use of personal information can be sent to:

DISPLAY ARMOUR LTD
Trading as Display Armour
Company number: 16294927
Office 7412, 321–323 High Road
Chadwell Heath, Essex, England, RM6 6AX
Email: info@displayarmour.co.uk
Contact page: Contact Display Armour