Privacy policy

Last updated: October 9, 2024

This Privacy Policy describes how Display Armour (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from displayarmour.co.uk (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

2. How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use the information we collect to communicate with you, provide or improve the Services, comply with legal obligations, enforce terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

3. What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and Services. When we refer to “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. Below are the categories and types of personal information we collect:

Information We Collect Directly from You

• Contact details: Name, address, phone number, and email.

• Order information: Billing address, shipping address, payment confirmation, email address, and phone number.

• Account information: Username, password, security questions, and other account security details.

• Customer support information: Information you provide when contacting us, such as when sending messages through the Services.

Information We Collect About Your Usage

We may automatically collect certain information about your interactions with the Services (“Usage Data”). This can include device information, browser details, network information, IP address, and other information regarding your use of the Services, collected through cookies, pixels, and similar technologies.

Information We Obtain from Third Parties

We may obtain information about you from third parties, such as service providers, payment processors, or analytics partners, including:

• Third-party vendors: Companies supporting the operation of our Site and Services, such as Shopify.

• Payment processors: Information collected for payment processing (e.g., credit/debit card details, billing address).

• Tracking technologies: Automatically collected data through tracking technologies like cookies and web beacons.

4. How We Use Your Personal Information

We use your personal information for the following purposes:

• Providing Products and Services: To process payments, fulfill orders, manage your account, send notifications related to transactions, and arrange for shipping or returns.

• Marketing and Advertising: To send marketing and promotional communications by email, text, or postal mail, and to show you tailored advertisements. This may involve our legitimate interest in promoting products.

• Security and Fraud Prevention: To detect and prevent fraudulent or malicious activities. This is part of our legitimate interest in maintaining a secure website and protecting users.

• Customer Support and Service Improvement: To provide customer support, respond to inquiries, and improve our Services based on user feedback.

5. Cookies

We use cookies on our Site for functionality, analytics, and advertising. For more details on how cookies are used, see Shopify’s cookie policy here. You can control cookie settings through your browser, but disabling cookies may affect your experience on the Site.

6. How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

• Service providers: Third parties that perform services on our behalf (e.g., IT management, payment processing, fulfillment).

• Business and marketing partners: Partners we work with for advertising, promotions, and other services.

• Affiliates: Within our corporate group for business purposes.

• Legal compliance: When required by law, such as in response to subpoenas, search warrants, or other legal obligations.

7. Third Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or security of such sites. We recommend reviewing their privacy policies and terms of service.

8. Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under 16. If you believe your child has provided us with personal information, please contact us to request deletion.

9. Security and Retention of Your Information

We take reasonable measures to protect your personal information. However, no security system is perfect, and we cannot guarantee complete security. Information you send to us may not be secure during transmission. Retention of your personal information depends on its purpose and legal obligations.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request access to the personal information we hold about you.

• Right to Delete: Request that we delete your personal information.

• Right to Correct: Request correction of inaccurate personal information.

• Right of Portability: Request a copy of your personal information and transfer it to another party.

• Opt-out: You can opt out of certain types of processing, including targeted advertising.

• Restriction of Processing: Ask us to stop or limit processing your personal information.

• Withdrawal of Consent: Withdraw your consent where we rely on it to process your personal information.

11. Complaints

If you have concerns regarding our privacy practices, you can contact us. If you’re not satisfied with our response, you may lodge a complaint with your local data protection authority.

12. International Users

Your personal information may be transferred, stored, and processed outside of your country, including in countries that may have different data protection laws. We rely on appropriate safeguards, such as Standard Contractual Clauses, for international data transfers.

13. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact us at support@displayarmour.co.uk or through our Contact Us page.